Why Marketplaces?

Marketplace apps are possibly the hottest startups right now. Uber, Airbnb and Groupon all have reached billion dollar valuations at an unprecedented rate. Not surprisingly, VC investments in seed stage marketplace apps is soaring.

However, more than any other app, the success of a marketplace depends on the fast execution, engaging design and scalable technology. You’ll likely have one chance to get right, before the copycats enter the market. Make the best out of it.

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Challenges

Chicken & Egg Problem

All marketplaces initially struggle with the chicken-and-egg problem. To get buyers, you need sellers, and to get sellers, you need buyers. one can’t make it work without the other.

Risk Management

Fraud and spam detection are absolutely critical. Especially in the early days, you need to build a reputation, trust and deliver a flawless customer experience.

Competition

Most marketplace startups are easy to copy. The best answer to copycats is fast execution. And to execute fast, you need a reliable and highly scalable technology.

Customer Acquisition

As most marketplaces get their revenue from transaction fees, acquiring users at a high cost can be a killer. Apps like Uber and Airbnb have designed referral engines to lower their CAC.

High Burn Rate

Given the time it takes to solve the chicken and egg problem, you’ll need to give yourself enough time to build your business. This means doing things efficiently so you can increase your runaway.

Regulations

Many marketplace apps target highly regulated markets. There are two choices: either grow fast like Uber and let regulators adjust or design your product strategy knowing where you stand.

How to take advantage

For a marketplace to disrupt an existing industry, it has to grow at a breakneck pace. With little margin for error, you’ll have to find users who are going to love your app soon and define a minimum viable product so you can test your assumptions early and rapidly.

The rest comes down to moving fast, and building a reliable product with viable sales and distribution model.

“There’s not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil.

They want Appster to be the ideas development hub of the world.”

Only the best engineers: “Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job.”

Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.

Appster has [over] 110 employees, and they are adding 50 to 60 employees this quarter. With an office in San Francisco, and they have a team of executives and board members that includes the former chief financial officer of PayPal, David Jaques.

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How we can help

We start by making sure your Intellectual Property is always safe and secure — it’s our top priority and every project starts with an NDA.
Next we’ll discuss your idea and inform you more about our process so we can see if we’re a good fit for each other.
Then we’ll determine the best way to prep your idea for Development, review Commercial and Technical risk and build the right Product Strategy to go to market.
Now it’s time for development! The best development process in the industry for Technology Entrepreneurs & Challenger Brands.
After we’ve gone live, we can have a Support & Maintenance relationship in place for ongoing work.
Growth Hacking
Finally you'll get work with one of our Growth Teams to scale and optimize your product.
We protect your idea
We start by making sure your Intellectual Property is always safe and secure — it’s our top priority and every project starts with an NDA.
Consultation & Concept Assessment
Next we’ll discuss your idea and inform you more about our process so we can see if we’re a good fit for each other.
Rapid Concept WorkshopTM
Then we’ll determine the best way to prep your idea for Development, review Commercial and Technical risk and build the right Product Strategy to go to market.
Rapid AgileTM
Now it’s time for development! The best development process in the industry for Technology Entrepreneurs & Challenger Brands.
Support & Maintenance
After we’ve gone live, we can have a Support & Maintenance relationship in place for ongoing work.
Growth Hacking
Finally you'll get work with one of our Growth Teams to scale and optimize your product.
Get start with a Non-disclosure Agreement
Your idea is 100% protected by our non-disclosure agreement.

What works in 2017 when Building Consumer Commerce Apps & Products

mCommerce – the extraordinary growth of mobile: How annual sales growth rates compare – traditional retail vs. online vs. mobile. Explore the steady rise of smartphone apps for mobile shopping. Mobile share of commerce transactions – which retail sectors are leading the way? iPhones, iPads or Android devices – which scores the most transactions (and where)?

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