Location based services are a huge opportunity for startups. The market is expected to quadruple in the next four years, and we’re already seeing billion dollar acquisitions from the likes of Google and Apple. However, so far there have mostly been simple mobile apps telling people where there friends are, but the opportunity goes way beyond that!hat the fastest growing transportation startups apps are Uber, Lyft or Postmates.
There are huge opportunities in indoor technologies, tracking, navigation solutions, safety, security, local business search, payments and more. A range of indoor technologies is now being deployed, including, iBeacons, sensors, magnetic fields and others, representing the next big shift in computing. Take advantage of this huge opportunity and build the next state of the art location technology!
But to take advantage, you need to figure out how to build an app that draws in — and retains — users.
More than any other market, to succeed in LBS, you’ll need a superior technology that among others delivers accuracy and energy efficient performance that beats whatever is available on the market now.
Finding and validating the right business model should be at the core of the product strategy right from the beginning. Historically, it’s an area many location startups struggled with. And while traditional models like data or personalized marketing work well, there many more options to consider.
Even though the market is clearly hot, pitching investors isn’t just about showing the mass appeal of your product. With LBS apps, most of them look for technical superiority and a clear business strategy in the first place.
Market size, growth and the right timing are the key elements that make it possible for innovative startups to succeed.
However, without a superior design and technology all of these elements are irrelevant, as fast-growing markets require a product that’s simply 10 times better than any other competitive solution.
“There’s not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil.
They want Appster to be the ideas development hub of the world.”
Only the best engineers: “Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job.”
Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.
Appster has [over] 110 employees, and they are adding 50 to 60 employees this quarter. With an office in San Francisco, and they have a team of executives and board members that includes the former chief financial officer of PayPal, David Jaques.