With 2 billion smartphone users around the world, App Store and Google Play revenues are expected to reach tens of billions of dollars in the next couple of years. Clearly, mobile is taking over a big part of the entertainment business traditionally generated by PCs and game consoles.
This makes game app development a tremendous opportunity in the consumer technology revolution we’re experiencing now. Not surprisingly, game apps represent the majority of revenues paid out to developers.
Cryptocurrencies are no longer unregulated. Depending on their status and location, digital currency apps may have to comply with rules such as Anti-Money Laundering Programs, Suspicious Activity Reports etc.
If your customer acquisition costs are too high, you may not be able to sustain your business. Most successful game apps, such as Candy Crush or QuizUp, have hacked their growth by implementing smart referral and viral features.
How to monetize users is another frequent challenge game developers face. The industry has shifted from ads to in-app purchases, but building an efficient and sustainable business is not easy at all.
In game development, achieving greatness is about turning your creative vision into a seamless and engaging player experience. That’s what makes a difference between awesomeness and mediocrity when it comes to engagement.
However, your overall strategy should go way beyond development aspect. Although your product strategy should be about crafting an amazing and addictive user experience, it needs to think about implementing an effective monetization and business strategy.
“There’s not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil.
They want Appster to be the ideas development hub of the world.”
Only the best engineers: “Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job.”
Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.
Appster has [over] 110 employees, and they are adding 50 to 60 employees this quarter. With an office in San Francisco, and they have a team of executives and board members that includes the former chief financial officer of PayPal, David Jaques.