The financial services industry is facing a wave of digital disruption that is reshaping the entire industry. Right now, FinTech startups are the fastest growing area of venture capital financing.
Global Fintech financing quadrupled, growing from just over $3 billion in 2013 to over $12 billion in 2014, compared to a 63% growth in overall venture-capital investments.
More importantly, finance today is an archaic industry that has a lot of problems, which need to be solved. And even in spite of that, the entire sector receives more of the average profits than any other sector of the economy.
There is a huge amount of room to innovate with apps for the financial services industry – but you need to build a mobile application that will capture the attention of institutions and individuals in the field.
Lack of trust or security fears are one of the main reasons why many startups fail to acquire users. The recent FED survey shows that over 50% of consumers cite security reasons as their main concern for not using mobile banking.
Finance is historically a highly regulated market. You may need various licenses and approvals, depending on where you register your business. Because of the 2008 crisis, the requirements for offering banking services has gotten even more demanding.
From the marketing point of view, financial services firms have highest customer acquisition cost, that can rise to hundreds of dollars. Building an efficient, scalable business model is critical if you want to build a company that can survive in the long-term.
Even with high CAC, the good news is that customer lifetime value is typically high in finance. However, failing to build a long-lasting customer relationship can seriously undermine the efficiency of your business model.
Legacy IT maintenance is typically as much as 70% of the IT budget at financial services firms. Getting it right straight from the start is absolutely critical for your future cash-flow.
Most customers today are using a personal approach when it comes to financial services. Thus, FinTech startups have no other choice than to build a state of the art customer support system that ensures it is personal and scalable.
Launching a successful FinTech startup requires state-of-the art technology, meeting the highest security standards. But even before that, there needs to be a clear of vision of solving a customer pain that’s so significant, customers will give their trust to an unknown startup.
Finding the right angle to attack the pain ultimately comes down to building a minimum viable product that allows you to test, validate and, if necessary, to pivot on your assumptions early and rapidly.
“There’s not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil.
They want Appster to be the ideas development hub of the world.”
Only the best engineers: “Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job.”
Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.
Appster has [over] 110 employees, and they are adding 50 to 60 employees this quarter. With an office in San Francisco, and they have a team of executives and board members that includes the former chief financial officer of PayPal, David Jaques.