There are over one billion websites worldwide, and most of them are very generic, fulfilling neither their intended purpose nor their function well.
A well-built website, therefore, automatically provides a strong competitive edge, making brands stand out and improving their business results
Great websites are not supposed to be ‘original’ or ‘pretty.’ They’re supposed to deliver business results, such as brand positioning, customer conversions, trust and so on.
Consequently, web development is more a matter of engineering and product UX design than it is about looks or anything else.
For example, something as simple as page load time can have a dramatic impact on the bottom line. Studies show that as little as a one-second delay would cost Amazon $1.6 billion in revenue a year.
“Your website is the window of your business. Keep it fresh, keep it exciting.”
With enterprise, it’s all about results. Whether it’s conversion rates, brand perception and positioning or simply growing your traffic, the website is at the core of achieving all of these metrics.
Building websites for enterprise is different. It must be built towards achieving the business objectives and reflect the latest marketing strategy.
For enterprise it must also be easy to track various metrics, as, ultimately, being successful is about constant improvement.
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
A good website is fast. As noted above, something as seemingly trivial as a half-second delay can result in a 25% traffic decrease or loss of 10% in revenue.
A good website sells. That starts with layout and copy, which must follow users’ ergonomics for best delivery of the copy.
Trust is something that is achieved with copy, trust marks, smart display of testimonials and social proof. A great aesthetic look alone builds people’s trust in you.
Your website architecture and content determine your search rank. Doing a good job can result in high visibility, which can translate into an enormous boost in traffic.
Smartphones and tablets took over desktop as the primary way for how people access websites. Delivering seamless experiences across devices is paramount.
You also want to manage your website easily, which comes with the CMS part of the web development. So your employees don’t waste time and stay productive.