Most people confuse design with art. The main difference is that while design is supposed to be beautiful, at its core it’s about functionality, solving problems, and delivering results.
In other words, the function of good design is fundamentally tied to key business metrics, such as return on investment, conversion, user retention, customer loyalty, engagement, and so on.
By designing seamless user experiences, Apple escaped a price competition with the PC industry and became the largest and most profitable company of our time.
Today, startup ‘unicorns’ like Stripe, Slack, and Dropbox are setting the expectation that digital business products should be useful, usable, and satisfying.
Meanwhile, large organizations like IBM, GE, and Salesforce are prioritizing design as a competitive advantage by hiring thousands of designers to reshape processes and culture.
“If you think good design is expensive, you should look at the cost of bad design.”
While user experience (UX) design is about optimizing the product for the best usability and functionality, user interface (UI) design is focused on making it look and feel great.
Thus, UI/UX goes way beyond creative thinking.It’s discipline concerned with research, understanding and studying customers’ problems and needs, ideating and prototyping solutions, and testing and collecting feedback.
It’s an iterative process that, if successful, ultimately leads to great customer experiences, telling the brand story and making the product intuitive so users are more likely to have a positive experience.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”
An average visitor spends less than a few seconds on a website, and most apps fail to onboard users successfully. Good UI/UX design builds trust, engages users and explains the benefit in a way that sells.
Ninety-five percent of new users abandon an application within the first few months. Great design finds a way to make users satisfied, bring them back and make them invested, to maximize retention over the long term.
A well-designed app just works. A design that’s simple, intuitive and usable minimizes training, documentation, and support costs.
Seamless experience increases productivity for both users and employees. Even small improvements combined with the power of compounding can lead to huge returns over the long term.
Over 50% of engineering time is spent fixing mistakes that could be avoided throughout the UI/UX design process, such as wrong assumptions about user behavior, confusing navigation, a new feature that nobody wants to use, and so on.