“Appster has delivered some of the most innovative and advanced applications in Australia and their experience and passion has been at the heart of our partnership.”
-Filip Eldric and Emil Davityan, Founders of Bluedot
Today, Bluedot is fast on its way to becoming ‘the Google of geolocation services’, changing the face of location-based global commerce and providing game-changing products for an appreciative world. But to explain their extraordinary journey with Appster, it’s best to start at the beginning…
Achieving ‘The Impossible’
We first sat down with Filip in 2012 to discuss his intriguing idea of creating a new billing platform for toll roads. His concept involved using a mobile phone to extract an automatic and instantaneous payment as vehicles passed through precisely defined toll areas (thereby offering a simple alternative to standard e-tag systems). If it could be properly executed, the worldwide revenue potential for this product would be massive. Filip and Emil were told by over a dozen IT professionals (including a high–profile exec from one of the world’s biggest software firms) that this idea was impossible.
Using Bluedot’s IP, Appster engineers crafted a new method for combining the functionality of the GPS, GSM and Wi-Fi chipsets found in most smartphones to greatly enhance the precision of location awareness, while at the same time causing no significant additional battery drain.
Appster was able to enhance existing technologies in location services, making it possible for mobile phones to trigger instant paymemts from known account details when users passed through defined areas such as the entrances to toll roads (and even individual lanes of road systems).
A number of our competitors had tried, but none could achieve location accuracy to less than 100 meters because of the intense battery drain caused when location services are accessed and used by mobile phones.
Bluedot’s battery drain is nearly unquantifiable as our technology introduces, for the very first time, non-linear battery drain. On some days this drain may even be nonexistent.
The initial project concept to create a convenient mobile toll payment platform progressed, through Appster’s development expertise, to a substantial enhancement of existing location services technology, opening up whole new markets for Blue dot and its founders. Fast forward 18 months, and this is what’s happening with our friends at Bluedot:
Bluedot has emerged as an absolute leader in their market. Teaming with Appster’s world-class development team, they refused to accept the ‘impossibility’ of their idea, and now offer products and services that most of their competitors cannot even come close to matching.
Thanks to their rapid growth, Bluedot now features prominently in the media and is attracting interest from around the world, further raising its profile and cementing its position as ‘Australia’s next billion-dollar Startup’. Bluedot took a great idea aimed at a high-potential market, achieved product execution well beyond initial expectations and are now well on their way to becoming the industry leaders in global geolocation services.