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“Facebook”, “Apple”, “Google”, “Uber”—what distinguishes the names of these ultra successful start-ups from the millions of other names nobody has ever heard of? It turns out that there are some real market data behind the selection of an effective start-up name, data that can ultimately make the difference between a memorable and profitable name and one that is easily forgotten and valueless.

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Most successful products share one thing in common: they are efficient painkillers. In order for your app to capture a share of the market and become profitable it must immediately and effectively solve a big customer pain. Big customer pain equals big start-up opportunity as nobody is going to pay you to solve a non-problem.

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You know the feeling. It’s 3:22 a.m. and you’re wide awake. No, you probably shouldn’t have guzzled that extra-large cup of Kenyan at 4 p.m., but that’s not the issue.

You’re excited.

Jazzed.

So totally psyched about your app idea that you can’t sleep.

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Before you can effectively transition from potentially marketable business idea to actually profitable product, you must first test your idea by collecting real-world feedback from actual consumers—otherwise, it’s simply impossible to determine with any certainty whether your idea responds to a true monetizable customer pain.

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Nobody ever plans to launch a failed start-up, to devote months, years, or even decades of his or her life to a company that ultimately dies, that can’t create, market, and sell a profitable product.

Fact: over 90% of all start-ups fail (Proof: 1, 2, and 3).

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The bell rings, the champagne pops, and the sounds of claps, cheers, and whistles fill the air. No, we’re not at the New York Stock Exchange; we’re at the Appster HQ in Melbourne, Australia where we ring the bell every time one of our apps goes live.

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Idea validation. The two words that lie right in between coming up with an idea and actually building it.

Got a startup idea? Bring together a quick minimum viable version of how it would look like, the 20-min MVP as Product Hunt’s Ryan calls it.

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One of the lowest points in my startup career revolved around a dirty office and a vacuum cleaner.

It was back in 2013. Mark McDonald and I had launched Appster in 2011 and the business was gaining traction. We had aggressive growth targets, so neither of us were taking a salary.

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One of the most enduring debates of the mobile era is whether iOS is better than Android.

While Apple devotees swear by their iDevices and look down on the Android toting masses, the other side calls the crowds snaking around Apple Stores iSheep and mocks their unquestioning obedience to the cult of Jobs.

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