Ever wondered how Facebook managed to differentiate itself from all those thousands of other failed social network startups? The answer is simple: amazing product execution blended with a clever, clearly defined product strategy.

At Appster, we hire the ‘best of the best’ product strategists. These experts work closely with you to define and develop a product strategy that aligns perfectly with your business goals.

We achieve this by providing a 3-day product strategy workshop (Rapid Concept Workshop™) for clients – an intensive, non-stop introduction to what’s required to prep for product development.

The progression from concept to addictive, in-demand product is then achieved through a collaborative and transparent Rapid Agile™ development process that gives you total control of the decision-making involved in building your app with us.

Designing your app starts with a clear understanding of who your customer is, how your product meets their needs and how to best create a user experience that’s seamless, user-centric and addictive – so they’ll keep coming back for more.

Brilliant, easy-to-use design features and a pleasant, beneficial user experience are critical to the monetization of your project, so we work very hard to give your product the market edge it needs to enhance its revenue-generating potential.

Prior to joining Appster, one of our product managers led a team that designed a $1million-per-month, 14-million-user freemium app. We believe no other developer in America has this kind of in-house, revenue-driving design knowledge. Our crack team is made up of supremely talented specialists who believe in sustained excellence – that’s why we consistently achieve world-class results in a highly competitive field.

We love building apps that surpass client expectations, achieve rapid monetization and build exponential growth through solid user acquisition; our team has the creativity, experience and proven track record to make it happen, time after time.

Using a Rapid Agile™ development model, we’ve combined the most efficient elements of Lean, Kanban, SCRUM and Extreme programming best practices and blended them together with a rapid and intense requirements-gathering process – all executed within a disciplined, data-driven framework that’s flexible, transparent and inclusive for all our clients. We know this system works, because we regularly achieve results like these:

We finished a product in 2 weeks that another developer said would take 8 weeks to complete.

On numerous occasions, we have rapidly turned around ‘crisis’ projects inherited from other firms – beating timelines and coming in under budget.

We’ve handled complex financial trading and banking applications without waiting 9 months to complete documentation, yet still allowing the client almost unlimited changes to project scope in mid-development.

We embrace Eric Ries’ lean startup framework in all products we create. Just like development, product strategy for us is all about constantly learning, experimenting and adapting to change through strategic business pivots. That means being masters at understanding data.

At Appster, our product managers are trained in data analytics so after your first product launch we track, collect and collate data to give you better product decisions for future product development.

That’s real insight and the basis of a long-term and fruitful relationship.